How to Improve B2B LinkedIn Campaigns

How to Improve B2B LinkedIn Campaigns

August 03
05:08 2022

London, UK – August 2, 2022 – LinkedIn isn’t just a job-search platform, or a place for professionals to post their work accomplishments.

With over 33 million users in the United Kingdom as of March 2022, and 80% of LinkedIn users being in decision making roles, using LinkedIn efficiently can help businesses engage industry-relevant professionals and drive brand awareness.

A few ways to ensure you’re getting the best return on investment for your campaigns is to ensure your company page is up to date, for example, ensuring your website and other social media channels link back to your page.

Defining your LinkedIn goals allows you to set clear objectives for your campaigns and reach your target audience using keywords that your audience usually search for.

Strategically posting on LinkedIn is vital to ensure the best results and engagement. According to Sprout Social, the best day to post on LinkedIn is Tuesday from 10am to 12pm, with Wednesdays and Thursday following as the second best days to post.

Speaking of the increased use of LinkedIn for B2B marketing, Farhiya Ali, Leading Social Account Strategist at The Brains, says:

“When using LinkedIn for B2B marketing, it’s important to define your objectives and campaign focus. Ask yourself what your goals are, i.e. to build brand awareness, engagement, increase website visitors or do you have more broader lead generation and sales goals? Setting the foundations for what your main purpose is the most crucial step in defining your success on LinkedIn.” – Farhiya Ali, Leading Social Account Strategist, The Brains

About The Brains

The Brains is a leading digital marketing agency in London, focused on strategies that offer unbeatable ROI and long-term business success. The Brains offers PPC, SEO, content marketing and social media marketing services, among others.

For more information, please contact:

Jonathan Lemer, Director, The Brains

Email: [email protected]

Telephone: 0333 050 7328



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Company Name: The Brains
Contact Person: Jonathan Lemer, Director
Email: Send Email
Phone: 0333 050 7328
Country: United Kingdom